Initiatives

BeHeard

Speaking up is a form of taking action. Find out how to make your moment and join our movement!

WHAT'S

The Issue

Big Tobacco spends $293.2 million a year marketing in Indiana.

WHY

Get Involved?

Tobacco’s destructive influence on our communities are monumental. Yet there are few platforms allowing those who experience this reality an opportunity to speak out and #BeHeard.

HOW

To Take Action

#BeHeard is a campaign designed to empower Hoosier teens to share stories of how tobacco has forever changed our lives. Learn more below about the 3 phases you can take action NOW.

Let’s Be Clear.

We are taking action on an issue that has been around for a very long time.

Significant progress has been made, but we continue to hear stories reminding us why we must remain engaged. We need to share these stories. Your voice is powerful and more influential than the one million dollars the tobacco industry will spend on advertising EVERY HOUR.

#BeHeard is a campaign designed to empower Hoosier teens to share stories of how tobacco has forever changed our lives.

Power

Is within our reach.

We invite teens throughout Indiana to submit a brief video (less than one minute) that tells a story of a life lost to tobacco and includes a pledge of action. Can be a selfie, a video or even just shoutout to your loved one. 

You engage your community and invite others to record and share
their stories by hosting an #InMemoryOf event. We’ll provide tips, instructions and resources. You’ll make it happen!

You connect with decision makers and elected officials to share your #BeHeard stories and invite them to participate in the campaign by recording and sharing their stories.

 

Phase One

Phase Two

Phase Three

Get Connected

Speaking up is a form of taking action.

Find out how to make your moment and join our movement.

Take Action

Get informed and take to your social media and take action.

Download the BeHeard activity guide

We don’t have to be silent while Big Tobacco continues to profit from deadly products marketed and sold in our communities.

This is our moment. Our MOVEMENT. Our chance to speak out and #BeHeard.

We will remember those we’ve loved and lost. We will also expose the tobacco industry’s tactics and products that lead to death.

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